MJ Kutz is a modern barbershop in Secaucus, New Jersey — the kind of neighborhood shop that's become a community anchor. Owner Miguel Santiago built it from the ground up: tight fades, consistent cuts, and a loyal clientele that comes back every 2–3 weeks.
Secaucus sits at the intersection of Hudson County commuter culture and suburban neighborhood loyalty — a town where word-of-mouth travels fast, Google is how new customers find you, and the phone rings constantly. Peak hours are Saturdays and after-work weekday slots when Miguel and his barbers are heads-down on clients.
The shop runs on a mix of walk-ins and booked appointments. Revenue depends entirely on chair time — and every missed call is a booking that didn't happen.
We built and demoed the full system for MJ Kutz. Everything below is live at /demo — you can interact with it right now.
When a call goes unanswered, an SMS fires within 9 seconds. Personalized to MJ Kutz — includes the shop name, a booking link, and a friendly prompt to respond.
Embedded booking widget on the demo page — customers pick a service, day, and time. Appointments drop directly into the calendar. No phone tag required.
After a lead captures their info, the system runs a 3-touch follow-up: immediate confirmation, 24-hour reminder, and a post-visit review request. All automated.
Claude-powered chat widget on the demo site. Answers questions about services, hours, pricing, and walk-in availability — without Miguel touching his phone.
Six steps, fully automated. Miguel doesn't touch any of it after setup.
These numbers are projections based on industry-standard close rates and MJ Kutz's estimated call volume. Not guaranteed — but grounded in real benchmarks.
Same setup we built for MJ Kutz. Done-for-you in 5 business days. Your phone number, your branding, your booking flow. We handle everything.